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Ryan's Sales and Marketing Blog


4 Happy Holiday Marketing Tips

Posted on 12/05/2016

It’s no secret that the holiday season is the greatest spending time of the year, and for many businesses—both large and small—it’s a time with the most financial growth. However, customers don’t often just walk into a store out of chance.
More often than not, they come pre-decided on what they need and what they want to look for… all based on how your business reached out to them. This holiday season, don’t let your business miss out on the biggest spending time of the year. Stand out from the crowd by trying these four happy holiday marketing tips.
 
1. Start now and start quickly.
The best thing to do for your holiday marketing campaign is to start now and start quickly. If your business doesn’t have a plan in place yet, put one in place as soon as possible—the sooner the better. That way, you’re ready to launch whenever the time is right for shoppers.

Your goals can always be adjusted later on, but organizing for the holidays earlier sets up an outline your business can easily follow and adhere to when promoting its brand. Even though Black Friday and Cyber Monday are over, your company can still continue to share its product or service throughout the rest of the holiday season.
 
 
2. Get creative.
Let’s be honest, holiday ads tend to be a little… repetitive. Ad fatigue happens when consumers have been exposed to the same type of message too many times and no longer "see” the ad. But that doesn’t have to be the case for your business! Avoid the holiday fatigue this season by putting some creativity into your marketing and advertising efforts.
Update your public promotions with new messages, colors, borders, images or buttons. If necessary, try hiring outside work to help get the creative juices flowing for your business. When you stand out amid the crowd, consumers won’t feel exposed to ad fatigue, and will be much more likely to engage with your company.
 
3. Be social this season.
One of the greatest marketing tools your business should take advantage of this season (and every season, for that matter): social networking platforms! Social media sites such as Facebook, Twitter and Instagram are no longer just about brand awareness—they drive real, measurable sales right up to your doorstep.
Take advantage this holiday season by sharing your promotions and holiday sales through your social networking platforms. Engage with audience members through challenges, hashtags and surveys. Be careful though; if your small business doesn’t yet have social media, don’t use this time as a trial run. Only take advantage of social networking if you truly plan on continuing use of it post-holiday season.
 
4. Share some sales.
Finally, don’t forget to host and share all your promotions or sales this holiday season. Get in the spirit of giving by offering deals customers can take advantage of, then promote those through local advertisements, social media and targeted marketing. Take advantage of personalized messages through email marketing, or go old-school with direct-mail postcards and flyers.
Advertise your sales on a consistent basis so consumers are exposed throughout the holiday season; don’t drench your audience with advertisements all at one time, only to be left with a weak marketing campaign later on. Outline your marketing and advertising campaign to have a clearly organized message of your sales during the season.
 
This holiday season, be sure your small business stays on the forefront of consumers’ minds by following these four sage marketing tips. Not only will your business succeed for the holidays, but you can continue that growth on into the New Year.
 

 
 

Dealing with Bad Reviews

Tuesday, November 8, 2016
 
If you have been in business for any length of time, it is likely that you have at least 1 customer transaction that was less than perfect. A bad review across online channels today can potentially cause a lot of harm. The natural reaction is to fight back, but that will only make a bad situation worse. If you get a bad review here are the things NOT to do…
  • Do not ignore the review.
  • Do not deny that the issue existed. It may have seemed like nothing to you, but because your customer posted it, it was a big deal to them.
  • Don’t argue with the customer, or try to prove you are right and they are wrong.
  • Don’t pay to have "a cleaner” remove the bad review or write phony reviews to counter the bad one
And here are the things you should do…
  • Do respond. Consider how you would want someone to respond to you when things do not go as planned. Do it tactfully. Take the high road. Be a professional. Acknowledge the issue and encourage the poster to re-engage to resolve the issue.
  • Do apologize. Frequently an apology is all that the poster wants. Acknowledge you understand how they feel. And do what you can to make it right. Provide direct lines of communication and personalized attention to show you care and to get the conversation off line and not in the public eye.
  • If you are able to satisfy the customer, ask them if they would mind posting a follow-up review indicating how the issue was resolved and their level of satisfaction.
Unhappy customers are an inevitable reality for every business. And although unpleasant, addressing these issues head on can be game changing for the company. They may reveal blind spots in service or where improvements can be made—a true silver lining take away after a stormy experience.
   
Thanks!
 
 
 
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59 Fairview Ave.
Hudson, NY 12534
518-828-3278  |  Email
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